What is it about?
Our Product Discovery training provides you with practical tools and methods to deeply understand the needs of your users and integrate them into product development.
You will learn how to effectively conduct product discovery, validate ideas and define customer-focused requirements. You will also learn how customer focus and agility go hand in hand to enable rapid responses to feedback and market changes.
This training is aimed at anyone who wants to prioritize innovative ideas, develop products with real added value and establish a customer-centric mindset.
Core topics
Product Discovery Basics: Understand the essential components and methods of product discovery and their practical applications.
Customer Focus and Agility: Learn the importance of customer focus, its connection to agility, and its role in successful product development.
Identify and prioritize ideas: Develop skills to generate, prioritize, and validate ideas to ensure they effectively meet user needs.
Defining customer-centric requirements: Learn to define and maintain customer-centric product requirements throughout the development phase.
Core elements of product discovery: Master user research techniques, develop personas, use empathy and limbic maps, implement OKRs and use frameworks such as opportunity-solution tree and jobs-to-be-done.
Agile Product Development: Apply the Agile Work Breakdown Structure and write clear work items with standardized templates for effective communication.
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Agenda
Benefits of customer orientation
We dive straight into the meaning of customer orientation and look at the added value it brings. To do this, we combine the concept of customer orientation with agile methods and show you how to successfully combine the two to align your product development with the needs of your customers.
Get to know customers
We start with the concepts of the customer relationship lifecycle and customer lifetime value to understand why it is crucial to know your users and customers well. In the group, we practice user interviews and focus groups, for example, to find out important information about customers and derive inputs for personas or empathy maps. Regardless of whether you are starting from an opportunity or a problem, we look at which approach is best for when and how you can apply it successfully.
From the desired result to the beloved product
We have arrived at the core of product discovery. To begin with, we will take a look at key figures and metrics, such as OKRs, OMTM or North Star, to define a goal that is to be achieved. Together, we will then begin to build an opportunity solution tree for an exemplary product. We will look at the customer's jobs-to-be-done, identify opportunities and prioritize them. We will consider possible solutions and try out methods, such as card sorting, to validate them.
Live customer orientation
We'll look at how you can ensure customer focus throughout the product development process. We'll look at different frameworks for incremental development and show you how to create customer-centric requirements at different levels to ensure that your product and its individual features meet the needs of your customers.
Conclusion and reflection
Finally, we will summarize the most important points of the day. You will have the opportunity to ask any questions you may have and we will discuss how you can implement what you have learned in your company. Finally, we will have a short feedback session to see if everything went well and then we will say goodbye.
Your trainer
Corinna and Andrea Giugliano
Corinna is an experienced digital product management executive known for her ability to guide products from launch to maturity and through growth phases while always meeting user needs.
Committed to continuous professional growth, Corinna holds certifications in Agile Product Management, Enterprise Product Ownership, and as a Certified LeSS Practitioner. These certifications demonstrate her commitment to mastering product management techniques and effectively leading large-scale teams.
Andrea is a Lead Agile Coach and Accredited Kanban Trainer (AKT) with over a decade of experience in introducing and developing agile practices in various industries such as fintech, telecom, marketing, IT and HR.
Andreas' leadership skills go beyond applying techniques; he drives a culture change towards greater effectiveness and efficiency. His work in developing frameworks enables teams to work independently while still being closely aligned to strategic goals. His qualifications, including ICP-CAT, ICP-ACC and AKT, confirm his expertise in agile practices.
Do you have any questions?
Are you unsure which training is right for you or would you like to know more details about the training?
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Training content - Product Discovery
Learn tools and methods to understand your users, validate ideas and gain insights to maintain customer centricity during product development.
1. Basics of Product Discovery
Get a comprehensive understanding of Product Discovery, learn what it is and why Product Discovery is a critical phase in product development. Familiarize yourself with the essential components and methods of Product Discovery and learn how to apply them effectively in real-world scenarios.
2. Customer focus and agility
Understand the concept of customer centricity and how it ensures that product development is aligned with user needs and preferences. Explore how customer centricity is linked to agile methodologies to enable quick and flexible responses to user feedback and market changes. Understand why knowing your users and customers is critical to successful product discovery and overall product success.
3. Identifying and prioritizing ideas and opportunities
Learn techniques to generate and identify innovative ideas and opportunities for product development. Gain the ability to prioritize ideas based on their potential benefits to users and customers. Understand and apply methods to validate solutions to ensure they deliver real value and effectively meet user needs.
4. Definition of customer-oriented requirements
Learn how to define product requirements from a customer-centric perspective to ensure that user needs and preferences are at the forefront. Learn strategies to maintain customer focus throughout the implementation phase and ensure continuous alignment with user expectations and requirements.
5. Core elements of product discovery
Use focus groups and conduct effective user interviews to gain deep insights from users. Develop detailed personas that represent your target audience, use empathy maps to visualize user emotions and experiences, and apply the Limbic Map to understand your users' emotional drivers. Understand and implement OKRs to align product goals with business goals, use the Opportunity Solution Tree framework to systematically link opportunities to potential solutions, create detailed customer journey maps to visualize the user experience, and apply the Jobs to be Done framework to understand the tasks users are trying to complete.
6. Agile product development
Learn how to use the Agile Work Breakdown Structure to break down tasks and efficiently manage product development. Gain skills in writing clear and actionable work items using standardized templates to ensure consistent and effective communication within the development team.
7. Certification
TheRevolutionaryMind Certification: All participants receive a certificate confirming their knowledge and skills in applying the fundamentals of product discovery and customer focus.
Included in training
Certificate: TheRevolutionaryMind certification confirms your knowledge and skills in applying the fundamentals of product discovery and customer orientation.
Training Manuals/Slides: We provide comprehensive training materials and presentation slides that summarize the key concepts, frameworks, and practical insights from each unit. These materials serve as reference guides.
Access to templates and tools: Get access to downloadable templates and tools to help you become more customer-centric.
Training sessions: Of course, the 12 hours of training are included.
In addition, an optional one-hour introductory interview (getting to know each other) and a final interview (Q&A) are included for all interested parties.
Requirements
Experience/previous knowledge: None.
PC/notebook (with working webcam and microphone) – only for live online training.
Zoom: Get familiar with Zoom and check if it works with your setup – for live online training only.
Mural: We will be using Mural for our trainings, so make sure you have access to Mural – for live online trainings only.
Who is this training suitable for?
Product Managers and Product Leads: Learn to better understand customer needs and use your insights to prioritize ideas, develop products that solve real problems, and ensure a positive user experience.
Product Designer and Customer Experience Manager: Learn more about user behavior and how to design intuitive, user-friendly products that meet customer expectations.
Software developers: Better understand the “why” behind product features, leading to a more focused and user-centered development process.
People who want to increase customer satisfaction: As a marketing professional, CRM manager, sales representative or customer success manager, you will learn what motivates customers, develop targeted sales strategies and create more customer-focused campaigns.
Managers and leaders: Learn to create a culture of customer centricity within your teams, encourage collaboration, and drive innovation based on user needs.
Do you want to further develop your team?
We have created our own B2B offer, which can be customized according to your needs to create the best benefit for your team.
FAQ
What is the main goal of this Product Discovery and Customer Orientation training?
The main objective of this training is to equip participants with the knowledge and skills to effectively conduct product discovery and develop products that meet customer needs and preferences.
Who should participate in this training?
This training is ideal for product managers, product owners, UX designers, business analysts and anyone working in product development who wants to learn how to develop customer-centric products.
What key components of Product Discovery are covered in this training?
The training covers essential components such as understanding product discovery, customer focus and its connection to agility, identifying and prioritizing ideas, defining customer-centric requirements, user research techniques and agile product development frameworks.
How does this training help in understanding customer orientation?
You will learn various techniques for generating innovative ideas, prioritizing them based on potential user benefits and feasibility, and validating those ideas to ensure they effectively meet real user needs.
What techniques will I learn to identify and prioritize ideas?
You will learn various techniques for generating innovative ideas, prioritizing them based on potential user benefits and feasibility, and validating those ideas to ensure they effectively meet real user needs.
How can I ensure that product requirements remain customer-focused?
The training will teach you how to define product requirements from a customer-centric perspective and maintain this focus throughout the development phase. You will learn strategies to ensure continuous alignment with user expectations and requirements.
How are frameworks such as OKRs and Opportunity Solution Tree used in training?
You will learn how to use OKRs (Objectives and Key Results) to align product goals with business goals and use the Opportunity Solution Tree framework to systematically link opportunities with potential solutions.
Which brainstorming techniques are included in the training?
Various brainstorming techniques are taught to help you develop a wide range of creative solutions and ideas during the product discovery phase.
How does the training integrate agile methods?
The training includes learning how to use the Agile Work Breakdown Structure to efficiently manage product development tasks. You will also learn how to write clear and actionable work items using standardized templates to ensure consistent and effective communication within the development team.
Are there any prerequisites for participating in this training?
There are no strict prerequisites, but a basic understanding of product management and agile methods is an advantage for participation.
How is the training carried out?
The training is conducted through a mix of theoretical knowledge, practical exercises, case studies and interactive workshops to ensure a comprehensive learning experience. Depending on the date, this training will be conducted either live online via Zoom or on-site.
What materials are provided during the training?
Participants will receive training materials including slides, templates, worksheets and access to additional resources and reading materials to support their learning journey.
How can I apply the knowledge gained from this training in my job?
The knowledge and skills acquired from this training can be applied directly to your role in product development. You will be able to conduct effective product discovery, develop customer-focused products and improve your overall product development process.